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How to Know What to Sell on Amazon

It’s vital to keep in mind that you’ll need to conduct your investigation into shipping costs as well as Amazon fees for sellers, so you are aware of the amount you’ll have to pay based on the product you’re selling.

This info can help to narrow down your choices, for instance, a 2-to-3 pounds item is light and simple to ship and can reduce your shipping costs.

Alongside the weight, you should think about items that won’t be easily broken while transporting them.

In addition, the majority of products sold on Amazon range from $10 to $50 which means you should pick items you can sell at relatively affordable prices, and still earn an income.

If you’ve decided that you’re willing and able to pay shipping charges and your product falls within an acceptable price range here are five strategies to decide what to offer on Amazon:

1. Conduct a manual search on Amazon

Do a thorough search for popular items on Amazon, which could aid you in deciding which item you’d like to sell.

It is recommended to begin by looking at the top-selling products on Amazon in the specific area. When you’ve explored sub-categories and categories you’ll narrow your focus to an area of interest.

When you go through Amazon’s top seller’s list, take a look at the “Customers also bought” section to find ideas for similar items.

After you have compiled your list of items you want to purchase, look through the Google keywords planners to determine whether the items have an increase in search volume, which is an amount of interest.

Alternately, you can make use of Sellerapp’s tool for product intelligence designed specifically for Amazon. Sellerapp provides a seven-day no-cost trial that permits users to explore some of the most popular products on Amazon through keywords to reduce your search results.

2. Utilize a Chrome extension.

There is one well-known chrome extension that can aid you with search terms on Amazon, that is SellerApp which displays the monthly sales of products, highlights products with very little competition, and also allows you to save items for later analysis.

SellerApp’s analytics will certainly assist you to quickly and effectively determine a specific market or a sector that you might excel in.

3. Find gaps in the market.

There is a chance that you will find gaps on Amazon with a simple search. For instance, when I type in “women leggings” there are more than 100,000 results. However, when I type in “cycling leggings women pink” there are only 1000.

This is a simple example however, sometimes you have to narrow your search to locate a way to stand out on Amazon. 

Many sellers are selling leggings on Amazon, but there may be a specific design color, design, or style of legging not listed on the website.

You can also discover a gap in the market by reading the reviews of customers on your particular product’s market. 

Although there are plenty of similar products currently, you may discover that consumers are not satisfied with the existing products and are looking for something that you could offer.

4. Less competition.

If you’re trying to sell something that’s currently generating 100,000 results from searches is likely to be extremely hard to differentiate yourself from the other sellers and get the results you desire.

In reality, it’s quite simple to locate niches within a market with less competition.

5. Search on Best Sellers Rank List(BSR).

Amazon’s Top Sellers Rank (BSR) is a reflection of both the current and historical sales for the item. Thus, having a high BSR signifies that the item is highly sought-after and is crucial. 

However, if only one item in the same category has an extremely high BSR but no other items are top-selling, that’s not a positive sign.

For example, you are looking to market sporting goods However, you see that “soccer balls” have only one product with the highest BSR. If you do further research you will find that “basketballs” as a category contains several best-selling products in the top spot.

This is a positive indication that there’s no “best” product and demonstrates a person’s willingness to look at several options before selecting one.

In the end, you need to know if an item has the highest BSR since it indicates there is a demand for that product however, you’ll also like to see a variety of items that have high BSR in this area, which indicates that there’s still a chance for your product to be successful in addition.

Recommended guide: How to reach first 100 sales on amazon.

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