Imagine walking towards the back of your property and finding an entirely new car from your collection, which was removed and placed in the dumpster. You are stunning and try to figure out why you can figure out that one of the most costly vehicles you have on your lot is junk.
Your blood pressure increases as you realize it’s worth $70,000 your dealership has to sell to salvage…gone. It’s best for you to have auto sales training courses for your sales staff to grow your business.
Now try that reaction to seeing a salesperson leave. According to studies of recent times, dealers can quickly lose up to $100,000 each year due to the costs associated with the turnover of sales staff.
A study by Cox Automotive found employee turnover of showroom employees is an alarming 67 per cent. The research conducted in Auto Remarketing found dealerships are spending an average of 10,000 for each new hire.
And approximately 7 out of 10 new employees are dismissed within a short time. In light of these numbers, dealers with a small staff of 10 salespeople burn upwards of $70,000 annually.
Auto Remarketing makes the solid argument that an insufficient amount of training is responsible for this staggering turnover rate. We believe there is a way to stop this train from accelerating.
Personalization of vehicles, an industry that is multi-billion dollars in size, has enormous profit potential–and dealerships require it.
In the end, a business that is losing vast amounts of cash by restocking its sales floor every quarter is seeking ways to compensate for the money that was not made.
What could you do other than recoup the money you’ve lost? What if you could keep highly qualified new employees, increase front-end revenue, boost CSI scores, and generate the possibility of repeat business?
No matter how big or small, companies can solve this issue by tapping into the customization culture.
The benefits of having personalization at the moment of purchase can be an entire mile. Customers receiving precisely what they paid for at a reasonable monthly rate are on the highest of your list. sales people.jpg
Accessories that cater to the customers’ styles and lifestyles can create excitement, improve CSI scores and create a sense of belonging. Satisfied customers will be frequent customers, which makes the brand’s image or loyalty to the dealership.
The winning for sales staff? Sales from accessories generate additional revenue for your sales team. Teams that offer vehicle personalization in the showroom typically will have people bringing an extra $1000 per month. This is a quick raise for the salesperson; you did not pay additional car costs.
It also gives sales personnel a new chance to be number one on the leaderboard daily. Fair competition for all and incentivizing motivation make for a healthier atmosphere.
And approximately 7 out of 10 new employees are out of job within a short time. In light of these numbers, dealers with a small staff of 10 salespeople burn upwards of $70,000 annually.
Auto Remarketing makes the solid argument that an insufficient amount of training is responsible for this staggering turnover rate. We believe there is a way to stop this train from accelerating.
The correct procedure removes the pressure on salespeople to offer accessories instead of allowing them to provide a client with various options.
The client shops and the salesperson takes breaks. Each time, the party gets renewed. The stress is lessened, while profits increase. It’s wonderful.
Although possible, the process isn’t complete with a purposeful motive. Similar to how the absence of training for new employees leads to disaster, a second program that’s not applicable together is likely to end in a cringe-worthy video from Tommy Boy.
It’s a fine art to combine the system to conform to the team’s vision, the department’s needs, and individual dealerships’ personalities. It’s not only the sales staff that requires education.
Management should consult with an expert regarding how to structure commissions and create the leads product, how departments can communicate, and which accessories to bundle as an individual package to maximize efficiency.
Sales personnel are educated, with car sales training tips, to begin conversations with accessories during the trade, to study their customers to make intelligent suggestions, and efficiently fill in the waiting time. Eventually, they become confident as the authority in vehicle personalization.
With more than a decade of experience in the creation of personalization Profit centers. We have discovered that it’s the approach to training that, over time, leads to long-lasting results.
Training and revisiting, refresher training and ongoing support during ramp-up create dealerships selling more than one million accessories annually.
Stop tossing cash away and keep that cash for your profit. Select qualified candidates and then keep them by offering personalized incentive programs and comprehensive training.
Personalization of vehicles, an industry that is multi-billion dollars in size, has enormous profit potential–and dealerships require it.
